WHY DO YOU NEED ALL THIS?
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It’s a fiercely competitive jungle out there. As the digital revolution intensifies, consumers are more informed and more selective than ever. Your business needs to stand out with messaging that is not only persuasive, but flawless as well.
Think about it. Mistakes in your communications give the impression that you may not care about how you conduct your business, or yourself. The smallest error, such as a misplaced apostrophe, the inconsistent use of font size or a digital image that doesn’t render correctly, is not only distracting to the reader but can raise questions of trust and reliability. |
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If you rely on spell check, please read my two news pieces on the vagaries of this software tool. As far as spell check is concerned, this cent tents make sense. Spell check can’t assess clarity or context. It can’t carry out visual and aural reviews, and it can’t test functionality and usability.
Your familiarity with your work might just be blinding you to flaws. I’m not emotionally attached to your work. I haven’t spent hours toying with its syntax, design and tech. I start with no preconceptions and stay impartial, so I can focus on what your customers will experience.
For better or worse, people will judge your business on what they see and read. It really does make sense to have your communications checked by a qualified professional before they go to print or go live in order to protect your reputation and to give the very best impression possible. Quite simply, my work delivers ROI.
Your familiarity with your work might just be blinding you to flaws. I’m not emotionally attached to your work. I haven’t spent hours toying with its syntax, design and tech. I start with no preconceptions and stay impartial, so I can focus on what your customers will experience.
For better or worse, people will judge your business on what they see and read. It really does make sense to have your communications checked by a qualified professional before they go to print or go live in order to protect your reputation and to give the very best impression possible. Quite simply, my work delivers ROI.
