Online entrepreneur Charles Duncombe, of the Just Say Please group, told BBC News that errors in spelling and grammar are costing internet businesses in the UK millions of pounds in lost revenue. Mr Duncombe said that an analysis of website figures shows a single spelling mistake can cut online sales in half. “Spelling is important to the credibility of a website. When there are underlying concerns about fraud and safety, then getting the basics right is essential.”
The Society for Editors and Proofreaders, of which I am a Professional Member, reacted to Charles Duncombe’s comments saying: “Businesses concerned about damaging their credibility – and their revenue – through website errors should be taking sensible precautions. The SfEP is urging companies to protect their online reputation by having all their web material checked thoroughly by trained proofreaders before it goes live.”
The Society for Editors and Proofreaders, of which I am a Professional Member, reacted to Charles Duncombe’s comments saying: “Businesses concerned about damaging their credibility – and their revenue – through website errors should be taking sensible precautions. The SfEP is urging companies to protect their online reputation by having all their web material checked thoroughly by trained proofreaders before it goes live.”
