Quality Assurance for Digital and Marketing Communications
​PROOFREADING | COPY-EDITING | USABILITY TESTING

"Companies with errors on their websites risk damaging their corporate credibility just as badly as if they faced financial or legal troubles." 
Stanford University Web Credibility Research
My business is to ensure that brand communications are perfect. Quality assurance is the expression I use. ​It doesn’t matter how brilliant the design and how ingenious the software, if the detail isn’t checked your reputation is at stake.

As a freelance proofreader, copy-editor and user experience tester specialising in digital and marketing communications, it’s my job to enhance, perfect and protect your image and brand.

​I check the accuracy and the quality of text, design, layouts, images and all embedded media to ensure perfection in every sense: textually, visually, aurally, and in terms of usability and accessibility.

​I work on the full range of digital media including websites, apps, digital magazines, blogs and eLearning courses. I also work on offline content such as business pitches, packaging, reports, newsletters and brochures.

There’s a revolution happening in communications and you need to stand out. Professional content is no longer an addition to your marketing toolbox, it’s essential. I seek perfection and, yes, I accept that pedantry is an occupational hazard.
​​"We take spelling errors very seriously."
​BBC One's The Apprentice on Twitter
​​"On the commercial internet, errors raise concerns over trust and credibility. In those instances, when a consumer might be wary of spam or phishing efforts, a misspelt word could be a killer issue." 
William Dutton, Professor of Internet Studies at Oxford University
"Thus the vagaries of spell check sprang to my mind once again."
Smell Checker

PROOFREADING

I search for and strip out mistakes in spelling, punctuation and grammar, and I highlight typographical, visual, aural, structural and factual errors.

COPY-EDITING

I make sure that your text is clear, concise, understandable and consistent, and above all that it reads persuasively and delivers your message effectively.

USABILITY TESTING

I check everything works as intended. ​I road-test and evaluate functionality and usability, and I identify any glitches in the operation of your content.

WHY?

For better or worse, people will judge your business on what they see and read. To win business you need communications that are compelling and flawless.

NEWS

ACCURATE SPELLING MATTERS IN BUSINESS
So says the BBC's hit The Apprentice...
READ ON
WHY DO I NEED A PROOFREADER WHEN I'VE GOT SMELL CHECK?
They no longer have the fastest clue as to whether the worms appearing on the scream...
READ ON
WHAT ON EARTH IS COPY-EDITING?
This month we were asked to do some ironing. Not fine silk pillowcases (more's the pity)... 
READ ON