COPY-EDITING

You’ve written your text: it all looks fine, but your familiarity with the wording might just be blinding you to flaws. Before you print, publish or go live online, I make sure that your copy is clear, concise, understandable and consistent, and above all that it reads persuasively and delivers your message effectively. The only measure of clarity in a piece of writing is whether it can be read, understood and acted upon in a single reading.

​Here's what I do:
  • I edit to ensure suitability for the target audience.
  • I make words and sentences clearer, more precise and more effective. 
  • I correct ambiguities, strip out unnecessary words, and eliminate repetitions and infelicities.
  • I clarify obscure passages and ensure proper sequencing to achieve a smooth, unbroken flow of narrative.
  • I ensure there is a consistent style, and that the structure of your text is logical and consistent.
  • I make sure page headings and summaries are concise, descriptive and accurate.
  • I ensure architectural and visual clarity so that navigation is clear, intuitive and logical.
  • I help optimise your text for search engines with the strategic use of keywords.