COPY-EDITING
You’ve written your text: it all looks fine, but your familiarity with the wording might just be blinding you to flaws. Before you print, publish or go live online, I make sure that your copy is clear, concise, understandable and consistent, and above all that it reads persuasively and delivers your message effectively. The only measure of clarity in a piece of writing is whether it can be read, understood and acted upon in a single reading.
Here's what I do:
Here's what I do:
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