Sophie Ross
Sophie Ross
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Quality Assurance for Digital and Marketing Communications
​PROOFREADING | COPY-EDITING | USABILITY TESTING


"Companies with errors on their websites risk damaging their corporate credibility just as badly as if they faced financial or legal troubles." 
Stanford University Web Credibility Research
My business is to ensure that brand communications are perfect. Quality assurance is the expression I use. ​It doesn’t matter how brilliant the design and how ingenious the software, if the detail isn’t checked your reputation is at stake.

As a qualified and experienced freelance proofreader, copy-editor and user-experience tester specialising in digital and marketing communications, it’s my job to enhance, perfect and protect your image and brand.

​I check the accuracy and quality of text, design, layouts, images and all embedded media to ensure perfection in every sense: textually, visually, aurally, and in terms of usability and accessibility.

​I work on the full range of digital media including websites, apps, e-learning and online training courses, digital magazines and newsletters, and blogs and social media. I also work on offline content such as packaging, brochures, business pitches, reports, newsletters and handbooks.

I seek perfection. Pedantry is an occupational hazard.
Image of digital devices
"Thus the vagaries of spell check sprang to my mind once again."
Smell Checker
​​"On the commercial internet, errors raise concerns over trust and credibility. In those instances, when a consumer might be wary of spam or phishing efforts, a misspelt word could be a killer issue." 
William Dutton, first Professor of Internet Studies at Oxford University
​​"We take spelling errors very seriously."
​BBC One's The Apprentice on Twitter

PROOFREADING

I search for and strip out mistakes in spelling, punctuation and grammar, and I highlight typographical, visual, aural, structural and factual errors.
read on

COPY-EDITING

I make sure that your text is clear, concise, understandable and consistent, and above all that it reads persuasively and delivers your message effectively.
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​USABILITY TESTING

I check everything works as intended. ​I road-test and evaluate functionality and usability, and I identify any glitches in the operation of your content.
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WHY?

For better or worse, people will judge your business on what they see and read. To win business you need communications that are compelling and flawless.
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NEWS

WHY DO I NEED A PROOFREADER WHEN I'VE GOT SMELL CHECK?
They no longer have the fastest clue as to whether the worms appearing on the scream...
READ ON
WHAT ON EARTH IS COPY-EDITING?
This month we were asked to do some ironing. Not fine silk pillowcases (more's the pity)... 
READ ON
ACCURATE SPELLING MATTERS IN BUSINESS
So says the BBC's hit The Apprentice...
READ ON
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Professional Member of the Chartered Institute of Editing and Proofreading (CIEP)
+44 (0)7973 838117
office@sophieross.co.uk
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