Quality Assurance for Digital and Marketing Communications
PROOFREADING | COPY-EDITING | USABILITY TESTING
"Companies with errors on their websites risk damaging their corporate credibility just as badly as if they faced financial or legal troubles." My business is to ensure that brand communications are perfect. Quality assurance is the expression I use. It doesn’t matter how brilliant the design and how ingenious the software, if the detail isn’t checked your reputation is at stake.
As a freelance proofreader, copy-editor and user-experience tester specialising in digital and marketing communications, it’s my job to enhance, perfect and protect your image and brand. I check the accuracy and the quality of text, design, layouts, images and all embedded media to ensure perfection in every sense: textually, visually, aurally, and in terms of usability and accessibility. I work on the full range of digital media including websites, apps, digital magazines, blogs and eLearning courses. I also work on offline content such as business pitches, packaging, reports, newsletters and brochures. I seek perfection. Pedantry is an occupational hazard. |
"Thus the vagaries of spell check sprang to my mind once again." "On the commercial internet, errors raise concerns over trust and credibility. In those instances, when a consumer might be wary of spam or phishing efforts, a misspelt word could be a killer issue." "We take spelling errors very seriously." |
PROOFREADINGI search for and strip out mistakes in spelling, punctuation and grammar, and I highlight typographical, visual, aural, structural and factual errors.
COPY-EDITINGI make sure that your text is clear, concise, understandable and consistent, and above all that it reads persuasively and delivers your message effectively.
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USABILITY TESTINGI check everything works as intended. I road-test and evaluate functionality and usability, and I identify any glitches in the operation of your content.
WHY?For better or worse, people will judge your business on what they see and read. To win business you need communications that are compelling and flawless.
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NEWSWHY DO I NEED A PROOFREADER WHEN I'VE GOT SMELL CHECK? WHAT ON EARTH IS COPY-EDITING? ACCURATE SPELLING MATTERS IN BUSINESS |
